Business Development  

We underestimate how long it will take to finish a task, overlook or ignore information that reveals a flaw in our planning, or fail to take advantage of company benefits that are in our best interests. It’s extraordinarily difficult to rewire the human brain to undo the patterns that lead to such mistakes. But there is another approach: Alter the environment in which decisions are made so that people are more likely to make choices that lead to good outcomes. Leaders can do this by acting as architects. Based on the research in behavioural economics there is an approach for structuring work to encourage good decision making.

The approach consist of five basic steps:

  • Understand the systematic errors in decision making that can occur.
  • Determine whether behavioural issues are at the heart of poor decisions in question.
  • Pinpoint the specific underlying causes.
  • Redesign the decision-making context to mitigate the negative impacts of biases and inadequate motivation, and
    Rigorously test the solution.

This process can be applied to a wide range of problems, from high employee turnover to missed deadlines to poor strategic decisions.